Use the "pirate metrics" (AARRR) to guide your product roadmap prorioritization.
- Acquisition — how do I reach users?
- Activation — how do I convert users into paid customers?
- Retention — how do I boost LTV and reduce churn rate?
- Referral — how do I use word of mouth marketing to drive lower CAC
- Revenue — how do package and price a monetization strategy?
Increase revenue growth rate from 5% to 25%.
- Increase signup conversion rate from 5% to 10%
- Reduce churn rate from 15% to 10%
Launch new 1-click checkout
Optimize Landing Page Copy
Reduce steps in onboarding sequence
Migrate API integration
Certainty determines how big or small your bet on a project is. Each quarter, build a portfolio of big and small bets pulled from this project list to become your Product Roadmap.
- Launch new 1-click checkout
- Migrate API integration from Partner A to Partner B
- Optimize Landing Page Copy
- Reduce steps in onboarding sequence