Setting the Right Goals with the AARRR Product Roadmap Worksheet
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Setting the Right Goals with the AARRR Product Roadmap Worksheet

Use the "pirate metrics" (AARRR) to guide your product roadmap prorioritization.

  1. Acquisition β€” how do I reach users?
  2. Activation β€” how do I convert users into paid customers?
  3. Retention β€” how do I boost LTV and reduce churn rate?
  4. Referral β€” how do I use word of mouth marketing to drive lower CAC
  5. Revenue β€” how do package and price a monetization strategy?

OKR Planning

Objective

Increase revenue growth rate from 5% to 25%.

Key Result

  • Increase signup conversion rate from 5% to 10%
  • Reduce churn rate from 15% to 10%

Project List

NameImpactEffortCertainty
Launch new 1-click checkout
Large
Large
50%
Optimize Landing Page Copy
Medium
Small
80%
Reduce steps in onboarding sequence
Medium
Medium
20%
Migrate API integration
Small
Large
100%

Certainty determines how big or small your bet on a project is. Each quarter, build a portfolio of big and small bets pulled from this project list to become your Product Roadmap.

Product Roadmap

  1. Launch new 1-click checkout
  2. Migrate API integration from Partner A to Partner B
  3. Optimize Landing Page Copy
  4. Reduce steps in onboarding sequence